The New Brand Experience
Customer delight and the consequent need for excellence in customer operations is a constant. The need for organisations to keep evolving with customer preferences is also a constant.
On the other hand, there are rapid changes that are upending previously though through approaches that delivered value. Medicine that is personalised, new stronger and malleable materials, the ability to harness solar energy, to manufacture almost anything with emerging technologies like 3D/4D printing, algorithms that provide vision to people and power unique new businesses. There’s something to be inspired by all of this. More importantly, there are new experiences that are now possible and will emerge.
New products, services and design need a multi-disciplinary, multi-function understanding so that we as customers, employees, members of society are connected and committed to excellence.