People continue to form the basis of a high-performance brand experience.
When the customer comes visiting your store or business location, you want your staff to be at their knowledgeable best. You want them to talk about the product at length, address their questions and importantly you want them to understand their context. This enables the customer to complete whatever they came for efficiently.
It is also the time of rapid change in the business environment. Time to market has dropped quickly. What took a season to reach your stores can well be expected to arrive in a fortnight. In this time-compressed world, insights on what customers want are available from multiple sources. Who viewed which module kind of measurement is not enough. Insights need to be turned into learning modules, delivered rapidly and at the same pace as product deliveries. How can learning and development match this pace?
Futurescape has been working with companies in developing specific learning modules for the front line team members of your organisation. Our experience extends from content for instructor-led sessions to self-learning programmes delivered on mobile, desktops and augmented reality scenarios.
On-Boarding Processes and Modules
Networked and connected teams of internal and external staff need to be enabled quickly. They need to know about the products and services, standards to comply with and any related applications. You have the option to link these quick start modules to learning systems or line of business applications.
Be-spoke Learning Modules
Specialised designation level modules for Food and Beverage brands, Technical service knowledge for Automotive brands to dedicated modules for EHS (environment, health and safety), Sustainability+CSR, Brand experience guidelines and more have been worked upon by us. Talk to us if you are looking at delivering rapid learning for your product teams.
New customer experience guidelines and a process may also require a hands-on skills enhancement programme. You may be rolling out new software, new methods, train-the-trainer programmes or more. You may need modules for your instructors, or you may require experienced instructors to assist you in your skills plan.
Certification Programmes and Learning Centres
A greater emphasis on learning has resulted in the evolution of the learning department to the learning centre or a brand university. It means an integrated approach to education and the recognition of achievements. Certification programmes that enable team members to acquire skills that are recognised internally and shared externally as well. Futurescape has worked on multiple such requirements.
You don’t need to have your staff sit in front of the desktop or access static content on a simple mobile app. The best place to learn is in the work environment of your team. The best place for learning could be your retail environment, factory shop floor, medical establishment or your service centres. You have augmented reality experiences that enable the team member to merely point the camera at a product to get information that is relevant.