Designing brand experiences across stakeholder groups and defining corporate actions that are needed to create these experiences.
Your customers and their experience
Customer experience design today needs to factor the following.
- Customer Privacy and Implications of sharing of customer data
- Opportunities and challenges that algorithms bring when it comes to the customer’s experience
- Engaging and complete mobile experiences and not just transactional features
- Experiences that connect stores/physical, web and other digital infrastructure like mobile, augmented/virtual, biometrics
- AI and human-based conversational interfaces, natural language processing and more
Further, companies workflows and processes include
- Life cycle programmes
- Loyalty marketing initiatives
- Engagement with customers across channels
- Tracking customer feedback and related performance indicators
- CRM program across entire direct-to-consumer business
- Partnership programme design and implementation
- Implementation of digital activities that range from SEO, Community building and associated themes
Futurescape co-creates with you in designing brand experiences across stakeholder groups and defining corporate actions that are needed to create these experiences.