This assignment emerged from the desire of a large petrochemical company to get closer to the customer. Their strong brand was not interacting with customers. Instead, OEM partnerships decided which product was going to be used in a customer’s vehicle.
The company wanted to change that and bring their brand closer to the customer. Futurescape worked with the company to conceptualise a chain of service centres. The service model, training and learning platform, technology and relationship framework were amongst the things that Futurescape worked on.