In the after math of the global financial crisis of 2008, the company worked with Futurescape to develop a platform that would seek to dispel the sense of gloom middle managers across the world were feeling. There was a sense of not knowing what was going on and how to cope. The focus was to reimagine the way business could run.
Thought leaders, individuals who worked in companies, academics and more came together to discuss, collaborate and then develop ideas and solutions that each of them could then implement in their work. It was very successful and also helped the company emerge as one of the leaders of this post 2008 phase.