Better living is emerging as a massive need in almost all strata of society. Seamless experiences will increasingly be delivered by companies that range from real estate, healthcare, consumer durables, automotive companies and more. Brands will focus on business models, product and service functionality and communication that promotes better health, better everyday living, helping people and contributing to society.
Consumer journeys will then have to be in far more detail factoring in enhanced functionality, personalisation and sustainable living.
Sustainable Development Goals and Indian Companies
Managing Water Better
The Quest towards zero waste
Better living customer journeys will increasingly remove the friction between the consumer and the lifestyle they expect to lead. The customer journeys will focus on the complete lifecycle. The linear customer journey of the past which ended when the customer brought the product will now become longer. The lifecycle of product ownership, servicing it and then giving it for re-use or recycling will require holistic attention.