A step-by-step guide to business responsibility visualised with customer journey maps. This workshop will introduce you to the key trends of people, planet, data and how they will impact your company. The participants will get a clear understanding of where they are, what are the digital and responsibility trends for their brands and how they can map the future.
Creating Responsible Brands
How causes and brands connect
Data – the newest link in the responsibility chain
Driving the responsibility agenda through Customer journey mapping
Why responsible brands need different measures of success
Algorithms, Big data, Video, Voice - and the trends of the 4th Industrial Revolution
Responsibility during the Fourth Industrial Revolution
Trust, Public good and Equity – The framework
Leadership in the Fourth Industrial Revolution
Bringing intent and action together
The emerging role of the Chief Responsibility Officer
is Director-Strategy and Brand, at Futurescape. She helps companies and foundations build sustainable experiences. She is visiting Faculty at IIM Udaipur and India Ambassador of University of Cambridge Institute for Sustainability Leadership. More →
teaches at leading business schools in India and in the past has worked at several large corporations in India. He writes extensively on sustainability issues and has authored many case studies on business responsibility issues.