List of Trends, Ideas, Predictions for 2013

It is the start of 2013. We have compiled a list of interesting predictions and trends that we have come across lately. If you have more suggestions and links, please do share and let’s discuss!

Global Trends

JWT: 100 Things to Watch in 2013

10 Trends That Will Shape Our World in 2013

  • Play As a Competitive Advantage
  • The Super Stress Era
  • Intelligent Objects
  • Predictive Personalization
  • The Mobile Fingerprint
  • Sensory Explosion
  • Everything Is Retail
  • Peer Power
  • Going Private in Public
  • Health & Happiness: Hand in Hand

Global Trends 2030:  Alternative World

Sparks & Honey 2013 Trends Snapshot

Special report : World’s youngest population

  • Youngest population in developing economies
  • Proportion of Population Aged Below 30 and Median Age by Region: 2011
  • Opportunity for a demographic dividend
  • Potential challenges
  • Prospects

2013 Trends

  • Angst
  • Search for Control
  • Water
  • State Captalism
  • Self-tracking
  • Africa
  • 3DP
  • Me-tail
  • Identity
  • Feral rich

Landor’s 2013 trends forecast: Eight hot topics

  • Gamification
  • Brand purpose
  • Luxury in India
  • Future of packaging
  • Data visualization
  • Future of design
  • Global growth of Chinese brands
  • Future of branding

Wolff Olins Predictions

  • From long term > to the Long Now
  • From fast > to instant
  • From big data > to big doing
  • From sideline > to spotlight
  • From followers > to founders

2013 Planning Horizons from The Futures Company


JWT: 10 Trends for 2013 – Executive Summary

What Will The Top Tech Trends Be In 2013?

  • Cheap Tablets
  • Mobile Payments
  • Wearable Computing
  • Corporate IT moves to the cloud
  • The aas-ing of everything
  • TV


  • Mobile device battles
  • Mobile applications & HTML 5
  • Personal Cloud
  • Internet of Things
  • Hybrid IT and Cloud Computing
  • Strategic Big Data
  • Actionable Analytics
  • Mainstream In-Memory Computing
  • Integrated Ecosystems
  • Enterprise App Stores

9 Tech Trends That Will Make Someone Billions Of Dollars Next Year

  • The world will spend a whopping $2.1 trillion on tech in 2013
  • Tech will grow insanely fast in emerging countries
  • 2013 will be a make-it-or-break-it year in mobile for some vendors
  • Big IT companies will feast on smaller cloud players
  • A lot of smaller, specialized clouds will sprout up
  • Everyone will become an IT person
  • Big data will get bigger
  • The data center as we know it is over
  • Your work computer will be an ID you keep in your head

Tech Guru Mark Anderson’s Top 10 Predictions For 2013

  • Carry Alongs Dominate Global ComputerMarkets.
  • Intel: Long Live the King, the King is Dead.
  • Net TV Dominates.
  • The LTE vs. Fiber Battle Creates Regional Revolutions in Broadband.
  • Google Gets Its Mojo Back.
  • The Driverless Car Becomes a Serious and Competitive Global Project,
  • e-Books Are The Books.
  • Enterprise IT Struggles
  • Hacktivist efforts acquire an important and permanent role in political transparency,
  • Supply Chain Security Becomes a Major Factor in Global Technology Purchases.

Mashable : 11 Big Tech Trends You’ll See in 2013

  • Second-Screen Revolution
  • Big Data
  • End of Anonymous Trolls
  • End of Privacy
  • Rise of Reporting
  • Official Death of Desktops
  • 3D Printing
  • Flexible Devices
  • Embedded Technology
  • Crowdfunding Mania
  • Robots Rise

Green Tech Trends For 2013

  • Venture capitalists continue to see red in green tech investing
  • The solar and wind farm building boom slows
  • Clean coal comes back
  • Electric cars get ICEd
  • Mining goes green
  • Big Ag gets green tech

Market Watch : Top 10 tech trends to watch in 2013

  • Will Apple hit a wall—or break through it?
  • Will PCs bounce back? (And will it get a boost from Windows 8?)
  • Will Microsoft (and Steve Ballmer) recover?
  • Can Meg Whitman win back Wall Street’s confidence in Hewlett-Packard?
  • Who will lead Intel after Otellini (And can the company gain more share against ARM-based chipmakers?)
  • Will Facebook regain its buzz on Wall Street?
  • Can Yahoo stage a comeback under Marissa Mayer?
  • Can Zynga and Groupon recover?
  • Will the BlackBerry (and RIM) survive?
  • What will be the big buzzword? Cloud? Saas? SDN?

Google in 2013 : Five Things to Watch For

  • What’s next for Nexus?
  • Will developers go Android-first?
  • How will the world respond to Google Glass?
  • Ray Kurzweil and the future of search.
  • What becomes of the Q?

Six Tech Trends that will shape the Pharmaceutical Industry in 2013

  • Context-Based Services: Where You Are and What You’re Doing
  • Using “Big Data” for New Value
  • Industrialized Data Services
  • Pharma Gets Social
  • Focusing on the Cloud to Cut Cost and Improve Business Functions
  • Growing Security Concerns

Six Trends That Will Rock Enterprise IT in 2013

  • Big Data
  • Software-Defined Networking
  • In-Memory Computing
  • Social Technologies Drives Enteprise Collaboration
  • Windows 8 Doesn’t Get Traction
  • Gamification Wins

Gizmo Mania Technology Trends

  • Convertibles will be the rage
  • The stylus will return
  • Phablet Rain
  • Facebook and Instagram come together
  • iPhone Vs Galaxy Phone Wars
  • Next Generation Consoles
  • Blackberry’s Next Final

5 Big Data PREDICTIONS for 2013

  • The term “big data” soon will be history
  • Budget will be a roadblock for many enterprises
  • Data warehouses will go the way of the dinosaur
  • Big data will become mainstream.
  • Big data will help Santa Claus


  • Firms will realize that “big data” means all of their data.
  • The algorithm wars will begin.
  • Real-time architectures will swing to prominence
  • Naysayers will fall silent.

Future Tech : Smart Fabrics and Other Forecasts

  • Unbreakable phones
  • Flying high
  • 3D printing
  • Gesture and voice-controlled devices
  • Smart TVs
  • New and Advanced materials
  • Man-Machine Interfaces
  • Mobile Devices Become Ubiquitous
  • Mobilization Drives Productivity Gains
  • Two of Three SMBs Join the Cloud
  • SMBs Take Advantage of More Advanced Cloud Services
  • Marketing and Sales Technologies Integrate Further
  • Social Media Fully Integrates with CRM Solutions


  • Flexible mobile phones
  • Fewer health-related mobile app downloads
  • Google Glasses
  • Google+ communities will prove to be better than Facebook groups
  • Robotic Exoskeletons
  • First humanoid robots to be “born”
  • FDA does not publish a clear guide
  • Windows tablets on the rise:
  • Cost of whole genome sequencing goes under $1000
  • Some smartphone apps get evidence based background:
  • Robotic telepresence in rural hospitals:
  • LinkedIn gets close to Facebook and Google+:
  • No hospital can live without social media accounts:
  • BM’s Watson in the medical practice.
  • Health/medical businesses focus more on Twitter

Predicting technology in 2013 : Rise of the machines?

  • 2013 will see the internet strengthen its grip on our lives.
  • 2013 will see more consumers embrace crowdfunding platforms
  • 2013 will be the Year of the Digital Creator. Coding will come in from the cold.
  • Relatively few consumers have experienced 3D printed products
  • The market for mobile business applications will take off and become a natural part of IT strategy and infrastructure.

Kjaer Global Technology Trends 2013

  • The Global Brain
  • Strategic ‘Big Data’
  • Weconomics
  • Global Citizens
  • Betterness
  • Mobile Education
  • Cloud Health
  • Enoughism

The Technology Trends to Define 2013

  • Prevalence of Social Media
  • Customer Loyalty
  • Flexible working
  • The growth of Bring Your own Device (BYOD)
  • The influence of ‘Big Data’ to the customer

Deloitte Tech Trends 2013 At a Glance

  • IO as the Postdigital Catalyst
  • Mobile Only (and beyond)
  • Social Reengineering by Design
  • Design as a Discipline
  • IPv6 (and this time we mean it)
  • Finding the Face of Your Data
  • Gamification Goes to Work
  • Reinventing the ERP Engine
  • No Such Thing as Hacker-proof
  • The Business of IT

Tech trends for 2013 that will change the way you live

  • Mobile payments
  • Gesture-based user interfaces
  • Technology you wear

8 Major Tech Predictions for 2013

  • Social commerce margins collapse
  • Hard Tech makes a comeback
  • The incubator starts to die (again)
  • Venture funds will stop copying the “full-service” model
  • The “techno left” and “workers’ rights left” will face more fissures generated by technology
  • At least two major data breaches, compromising consumer credit, will happen
  • Cybernationalists will target companies as political statements, Saudi Aramco-style
  • Outdated laws plus leapfrogging technology will continue to equal conundrums for the courts

5 trends that will define design in 2013

  • Contextual Design
  • The Internet of Things
  • Responsive web design
  • Second screen experiences
  • A return to simplicity

Deloitte : Technology, Media and Telecommunications Predictions

  • The PC is not dead: it’s about usage not units
  • Bring your own computer: a tale of two interpretations
  • P@$$1234: the end of strong password‐only security
  • Enterprise Social Networks: another tool, but not yet a panacea
  • Let’s get together: crowdfunding portals bring in the bucks
  • The button stays beautiful
  • 4K kicks off
  • Dual video screening readies for prime time
  • Connected TV: hits and misses
  • Over‐the‐top may lift legacy broadcasters and distributors more than pure plays
  • The reality of “cord cutting” in North America A strong year for LTE adoption
  • Smartphones ship a billion but usage becomes simpler
  • “Mobile” advertising is dead. Long live tablet and smartphone advertising
  • All‐you‐can‐app
  • The looming spectrum shortage: worse before it gets better


2013 Predictions: Mobility at a Crossroad


Look Ahead: Trends Affecting Enterprise Mobility in 2013

  • 2013 Will Be the Year of the App
  • Business Users Will Drive App Development
  • The ‘Digital C-Suite’ Will Make Big Decisions on the Fly
  • Simplicity + Speed + Scalability = Mass Adoption

TRENDS for 2013 : Making Mobile First a Priority

  • Average time spent
  • Mobile Web Traffic

7 mobile ad trends for 2013: What’s hot and what’s not

  • Android to continue the ‘mass market’ smartphone momentum
  • Smarter mobile advertising
  • Freemium model will flourish, blending in-app purchases with ad-based revenue
  • Fragmentation of the mobile-advertising ecosystem: New players, new models, new forms of mobile advertising
  • Mobile consumers will allow brands to converge advertising, distribution and transactions
  • Video on mobile will explode
  • Mobile performance marketing will get mainstream

UberMobile’s Top Ten Trends 2013

  • Big Data
  • New Banking
  • Everywhere Commerce
  • Internet of Things
  • Context Awareness
  • Cloud Computing
  • Multichannel
  • Mobile Virtualization
  • Social
  • User Experience

Need to Know: Four Mobile App Marketing Trends for 2013

  • Retargeting and Real-Time Bidding
  • The Prevalence of Tracking
  • Big Data (It’s Everywhere)
  • New Mobile User Behavior


Digital Trends 2013 – DMF

Trends for 2013: Creating Memorable Digital Experiences

Digital Content Trends 2013

Why 2013 will be the year of the Internet of Things

  • Dealing with data
  • Open platforms
  • Calm technology
  • Super humans
  • Power of the mind

15 Internet Trends: The Magnitude of Upcoming Change Will be Stunning

  • Nearly ubiquitous high-speed wireless access in developed countries
  • Unprecedented global technology innovation
  • Ultra competitive markets for mobile operating systems + devices
  • Broadly accepted social +interest graphs/information transparency
  • Fearless (& connected) entrepreneurs
  • Difficult ‘what do I have to lose’ economic environment for many
  • Available (& experienced capital
  • Fearless (& connected) consumers
  • Inexpensive devices/access/services (apps)
  • Ability to reach millions of new users in record (& accelerating) time
  • Social emerging as starting distribution point for content
  • Aggressive (& informed) ‘on my watch’ executives at ‘traditional companies’
  • Unprecedented combo of focus on technology and design
  • Nearly ‘plug & play’ environment for entrepreneurs-marketplaces/web services/distributed work/innovation productivity tools/low startup cost
  • Beautiful/relevant/personalized/curated content for consumers

6 trends that will shape digital in 2013

  • Smartphone and tablets divided
  • The new shareable experience
  • Death of the QR code
  • Direct video sharing
  • The privacy debate will get a verdict
  • Increased focus on the social environment, instead of building a social platform

5 Trends That Will Shape Digital Services In 2013

  • Dawn of the personal ecosystem
  • K.I.S.S (Keep it simple stupid)
  • Access will supplant ownership
  • I belong to me
  • A personal shopper for everybody

Six Social-Digital Trends for 2013

  • The Content Economy
  • Cyborg Central
  • The Smobile Web
  • Sensory Intelligence
  • Social Commerce
  • Data Surplus, Insight Deficit


  • Facebook’s monetization drive will provide new, richer advertising opportunities for brands.
  • Social media listening evolves from monitoring to insight
  • Emergence of ‘mobile remotes’ make it a central pillar of smart communication plans
  • The great paywall makes for a scarcity of premium eyeballs
  • Omnichannel marketing helps brands build on meaningful moments of engagement
  • Social tv grows up
  • Mobile advertising in Africa tackles the smartphone divide
  • Greater collaboration needed to make the most of real time optimization
  • Better alignment of online display formats with objectives
  • More meaningful mobile engagement via apps and actions

Digital “to-do” list: new digital priorities for 2013-2014

  • Create a new and stable broadband regulatory environment.
  • New public digital service infrastructures through Connecting Europe Facility
  • Launch Grand Coalition on Digital Skills and Jobs
  • Propose EU cyber-security strategy and Directive
  • Update EU’s Copyright Framework
  • Accelerate cloud computing through public sector buying power
  • Launch new electronics industrial strategy

Hot & Cold Trends In Search Going Into 2013

  • Recognition of the natural search opportunity
  • Exact Match Keyword/Anchor Text
  • Content Marketing
  • Thin Content/Bad Guest Posts
  • Big Data Mashup
  • Not provided
  • Link Earning
  • Link Building
  • Enhanced Search Results
  • Mobile

Digital Marketing In 2013: Predictions From 86 Industry Luminaries

  • Rise Of Marketing Cloud
  • Consumers In Control
  • At Your Service
  • Meaningful Metrics
  • SMBs Grab SaaS
  • Location Goes Mainstream
  • Sales-Marketing Link
  • B2B Commerce On The Rise
  • From Push To Participative
  • CMOs And CIOs Make Peace
  • Automotive Matters
  • Wither, LinkedIn?
  • Real Time Meets Reality
  • Rich To Enrich
  • Attribution Modeling
  • Time-Shifting Shaft
  • 3 Paths To Content
  • Dawn Of Digital GRPs
  • Localize Experiences
  • 7-Inch Tablet Takeover
  • New Marketing Breed
  • Emergence Of ‘Participation Economy’
  • The Endless Aisle
  • Customer Experience
  • In-Store Incentives
  • Marketing Automation + CRM
  • TV-Web Unification
  • Big Data’s Big Deal
  • Physical Blurs With Cyber
  • Marketing Art vs. Science
  • Cashing In On Big Data
  • New Org Chart
  • Targeting, Refined
  • Native User Experience
  • Content Creation
  • Digital Infusion
  • Era Of .Brand
  • Shopper Privacy
  • Dark Social
  • Consolidation Ahead
  • Social ROI
  • ‘Marketplaces’ Environment
  • ROI Tipping Poin
  • App Of Trust
  • Hiring: Head Of Mobile
  • Real ROI
  • Print Regains Respect
  • Digital Smarts
  • Pendulum Swings Back
  • Mobile Ad Aversion
  • Mobile: Tough To Crack
  • Rich Brand-Building
  • Big Data’s Predictive Powers
  • Personalization Progress
  • Rise Of The Marketing Technologist
  • Big Data Under Control
  • Social Web Sites
  • Marketing: The New Sales
  • Return To Stories
  • The Millisecond Opportunity
  • Relationship Focus
  • RTB To Drive Retargeting
  • Mobile Sales Leader
  • ‘Frictionless Sharing’ Gains Momentum
  • Content Marketing Decisions
  • From Marketer To Product Developer
  • Predictive Analytics
  • Content Rules
  • Buyer’s Perspective
  • Visual Storytelling
  • Reading Pictures
  • Leveraging Technology
  • Standout Performance
  • Reconnecting With The Customer
  • Mobile Rules
  • Video Content
  • Year Of Adoption
  • From Presence To Purpose
  • Mobile In The Middle
  • From Big To Better Data
  • Attribution Improvement
  • PEO Joins Force
  • Mobile Experimentation
  • Mobile ROI
  • Analytics Goldmine
  • Social Media’s Soft Side

Millward Brown Digital and Media Predictions 2013

Digital Marketing Predictions for 2013 in INdia

  • Brands will invest in content creation – Karthik Nagarajan
  • Web will be used heavily by political parties – Ekalavya Bhattacharya
  • Digital marketing will become very scientific – Kiran Gopinath
  • More brands will explore online and real world integration – Unny Radhakrishnan
  • Web design will finally become device-agnostic – Kamal Krishna
  • Sponsored video channels are coming soon – Reem Saied
  • Smartphone advertising will evolve to Smart advertising – Dippak Khurana
  • Dual screen phenomenon will emerge stronger – Nimesh Shah
  • Brands will optimise their campaigns for mobile platforms – Daksh Sharma
  • Content format will dictate media plans in 2013 – Beerajaah Sswain
  • Post Click parameters will get more acceptance – Anurag Gupta
  • Integrated digital marketing data will be in demand – Namrata Balwani
  • CMO will be the new CTO – Sridhar B
  • Contextual Marketing will become mainstream – Satwick Saxena
  • Brands will dare to spend 100 per cent budget on digital marketing – Sanjay Mehta
  • One-to-one marketing and location-based services will take root – Sanjay Trehan
  • Organic advertising will emerge stronger – Nitin Mathur
  • Automated Digital Media buying process will gain higher acceptance – Siddharth Puri
  • Internet will finally become a mass media in 2013 – Guneet Singh
  • Social and mobile will be two big hits of 2013 – Sandeep Amar
  • Local will become big – Sumeet Singh
  • Time to bridge the gap between offline marketing and online behavior- Mukul Bafana
  • Instagram-driven engagements will come to the party in 2013 – Navin Kansal
  • Brands will focus on integrated digital marketing strategy – Preetham Venkky
  • Brands will create mobile sites and mobile content – B G Mahesh
  • More money will get routed to online video content – Tushar Vyas
  • Enterprise solution on mobile will be big in 2013 – Amit Lall
  • Marketers will opt for defined digital marketing strategy – R P Singh
  • Brands will go beyond Facebook Likes – Shubho Sengupta
  • Mobile advertising will start cannibalising display advertising – Madan Sanglikar
  • Marketing will be powered by UGC – Paurush Sonkar
  • Confidence of Digital platform sellers will grow – Shailendra Katyal
  • Webisodes will be a reality in 2013 – Ratish Nair
  • Facebook will make Google feel giddy – Alok Kejriwal
  • App-vertising will explode – Sandeep Singh
  • The buzz word will be SoLoMo – Amit Bhartiya
  • Social Media usage via Mobile will continue to soa – Kushal Sanghvi
  • Brands will opt for multi-screen strategies – Harish Tibrewala
  • Brands will focus more on ‘owned content – Rajan Srinivasan

17 digital marketing and ecommerce trends for 2013 by econsultancy ceo ashley friedlein

  • The end of the digital beginning
  • The war for digital talent
  • Optimized cross-channel customer experiences
  • Focus on the head rather than the long tail
  • Internationalization
  • GAFA
  • Personalisation
  • Content marketing
  • Mobile
  • Social media
  • Interactive design and user experience
  • Advertising
  • Analytics
  • Conversion rate optimization (CRO); marketing automation; video; real-time bidding; agile.
  • Connected / internet TV
  • Honourable mentions: email and SEO
  • The ascendance of long-form blogging
  • Watson Meets Siri
  • Atoms Collide With Bits
  • SoLoMo Makes Way For The Web Of Things
  • Operating Systems Become A Three Way Race
  • NFC Heats Up
  • SEO For Social
  • The Semantic Economy and Brands as Open API’s

2013 signals of digital changes to come

  • Individual privacy and protecting it online
  • Social photography will come into vogue in 2013.
  • Introduction of New Gadgets in 2013
  • Big government will continue to realize the benefits of going digital.
  • Television streaming will become more commonplace.

Digital and media trends for 2013

  • The monetisation of Facebook will bring new, richer ad opportunities
  • Social media listening will evolve from ‘grab and go’ to meaningful insight
  • Mobile devices will become ‘remote controls’ for our lives
  • More paywalls will mean fewer premium eyeballs
  • Omnichannel marketing will come of age
  • Social TV will be part of the narrative rather than a conversation about the narrative
  • Africa’s ‘smartphone divide’ will be bridged with a two-pronged approach to mobile advertising
  • Industry players will collaborate to provide actionable in-campaign insight
  • Online display formats will be laser-focused on achieving objectives
  • Brands will harness the full power of in-app ads to engage mobile consumers

Trends 2013 Online

IT Industry

The Top 10 Strategic CIO Issues For 2013

  • Simplify IT and Transform Your Spending: Kick the 80/20 Budget Habit
  • Lead the Social Revolution: Drive the Social-Enabled Enterprise
  • Unleash Your Company’s Intelligence: Create the Enterprise-Wide Opportunity Chain
  • Embrace the Engagement Economy: Merge the Back Office and the Front Office into the Customer Office
  • Future-Proof Your IT Architecture
  • Upgrade “Cloud Strategy” to “Business Transformation Enabled by the Cloud”
  • Transform Big Data into Big Insights, Big Vision, and Big Opportunities
  • Preside over a Shotgun Wedding: Systems of Record Marry Systems of Engagement
  • Lead with Speed: CIO as Chief Acceleration Officer
  • Bend the Value Curve: More Innovation, Less Integration

Gartner Reveals Top Predictions for IT Organizations and Users for 2013 and Beyond

  • Through 2015, 90% of enterprises will bypass broad-scale deployment of Windows 8
  • By Year-End 2014, three of the top five mobile handset vendors will be Chinese.
  • By 2015, big data demand will reach 4.4 million jobs globally, but only one-third of those jobs will be filled.
  • By 2014, European Union directives will drive legislation to protect jobs, reducing offshoring by 20 percent through 2016.
  • By 2014, IT hiring in major Western markets will come predominantly from Asian-headquartered companies enjoying double-digit growth.
  • By 2017, 40 percent of enterprise contact information will have leaked into Facebook via employees’ increased use of mobile device collaboration applications.
  • Through 2014, employee-owned devices will be compromised by malware at more than double the rate of corporate-owned devices.
  • Through 2014, software spending resulting from the proliferation of smart operational technology will increase by 25 percent.
  • By 2015, 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.
  • By 2016, wearable smart electronics in shoes, tattoos and accessories will emerge as a $10 billion industry.
  • By 2014, market consolidation will displace up to 20 percent of the top 100 IT services providers.

2013 ECommerce Website Design Trends To Watch For

  • Economic and Simplistic
  • Focus on Super Size Image and Video Banners
  • Facebook Integration
  • Modular Interfaces
  • More Efficient Code Processing

The Globalization of eCommerce in 2013

  • US and European eCommerce players will look beyond the BRICs
  • More countries will move toward Phase 4 where products with a strong “touch-and-feel” element are purchased online.
  • More brands will embrace a marketplace approach to international markets.
  • Multichannel options will expand dramatically in emerging markets
  • Payments will get much more local

Five trends that will reinvent your approach to cyber risk in 2013

  • Emergence of the CIRO
  • Big data for security
  • Next-generation vulnerability management
  • IPS emerges as key component of risk migration strategy
  • Continuous security monitoring

Gartner Predicts Cloud, Social, Mobile, and Information Forces Will Shape 2013

  • Data Will Fuel the Killer Apps of the Future
  • Security Concerns Pervade Mobile Use
  • Gamification Joins the Mainstream
  • Augmented Reality Takes Shape

Five innovation predictions for 2013

  • Tablet explosion to computing revolution
  • The “quantified self” goes mainstream and creates a new regulatory battlefield
  • Manufacturing jobs continue to return to the U.S.
  • From big baloney to big opportunity in big data
  • New user interface paradigms

Gartner Executive Program Survey – Top 10 CIO Business and Technology Priorities in 2013

  • Increasing enterprise growth
  • Delivering operational results
  • Reducing enterprise costs
  • Attracting and retaining new customers
  • Improving IT applications and infrastructure
  • Creating new products and services (innovation)
  • Improving efficiency
  • Attracting and retaining the workforce
  • Implementing analytics and big data
  • Expanding into new markets and geographies

Top IT trends from Intel for 2013

  • The adoption of technology in emerging markets will propel innovation in applications.
  • Consumerisation of IT
  • Touch will increasingly become a mainstream feature in notebook and all-in-one PCs.
  • Market opportunity for Digital signage, Security, Retail Point-Of-Sale and Storage.
  • All-In-One PC segment.
  • Transition from their dedicated servers to cloud servers.
  • New offerings and increased competition in cloud services.



  • Platform-as-a-Service in the Enterprise
  • A Match Made in IT Heaven – Big Data and the Cloud
  • IaaS and PaaS – Best of Both Worlds
  • The Cloud and Application Development
  • Proving the public cloud can handle enterprise apps
  • Make-or-break for HP
  • It’s time for OpenStack to stand (or not) on its own
  • Infrastructure now extends beyond the four walls of the data center
  • Software defined everything doesn’t get easier

Cloud Computing: Four Predictions For The Year Ahead

  • The cloud wars are (still) rumbling, and they’re getting louder.
  • A Titanic cloud outage will create a domino effect
  • A changing role for the CIO.
  • Death of the desktop as we know it.

Cloud trends for 2013

  • Big Data
  • Networking
  • Upmarket movements

Social Media

Social Media Marketing Takes Flight in 2013

  • Social Media Marketing gains impact as key marketing tactic
  • Marketing turns upside down
  • Social influence moves beyond ‘like’ to incentive driven recommendations
  • Marketing grows enterprise wide and can no longer sustain being a ‘department’
  • Discounts and giveaways will incentivize social sharing of branding content
  • Social media impacts business infrastructures – siloed communication systems are challenged
  • Social channels integrate and align
  • Rise of Augmented Reality – visualization over data
  • Media spend shifts from display to paid and sponsored content
  • Social Reputation Management drives ‘Do Good’ campaign strategies
  • The dawn of social TV – where viewers comment and share during air time
  • Social commerce driven by recommendations – rapid growth in digital wallets
  • SEO shifts – less focus on tricks and more on good online marketing

The Can’t-Miss Social Media Trends For 2013

  • Mobile social media usage continues to soar
  • Social advertising grows and evolves
  • International and niche social networks experience dramatic growth
  • Social media moves beyond the marketing department
  • Big data grows but gets more manageable
  • Social media education gets formalized

Six Social-Digital Trends for 2013

Top Trends for 2013: Marketing Moves On

  • Locating your audience
  • Analyzing the site
  • Thinking multi-platform
  • Finding the (right) influencers
  • Measuring the effect

Twitter to be ‘hero’ social media channel for media brands in 2013

  • Twitter is only going to get bigger
  • 4G will fuel more socialising of media content
  • There is a need for clear responsibility
  • Create brilliant content and share it at optimum times
  • Influence the influencers
  • Use the talent to promote the content
  • Encourage your community to do the work
  • Create a buzz by sharing and re-sharing ‘hero’ content
  • Track the content wherever it goes to test and learn
  • Use data to recognise and engage the audience
  • Social media data can make great content
  • Keep more than a watching eye on google+
  • Experiment with everything? perfect a few things (and make sure the first is twitter)

Nielsen: The Social Media Report 2012

  • Mobile
  • Proliferation
  • The global living room
  • Social Care
  • Social word of mouth
  • Hyper Informed consumers
  • Opportunity for engagement

Top Five Social Media Predictions for 2013

  • Brands will be forced to measure ROI
  • Visuals will play a bigger role than ever
  • Brands will need to optimize content for mobile platforms
  • Brand journalism will become a norm
  • Social media advertising will continue to grow

5 Biggest Social Media Trends for 2013 – Ryan Holmes in Fast Company

  • More mobile social media usage
  • Mobile advertising becomes more viable
  • International and niche networks boom
  • Social media transcends marketing
  • Big data gets a lot more manageable

2013 predictions for enterprise social media

  • Companies will begin full integration of social media across the customer experience.
  • Social media will become subsumed into regular business applications
  • Social marketing and social CRM will grow substantially but remained siloed, for now.
  • Large companies will begin creating and moving to strategic engagement platforms.
  • Data scientists will become the top hire on social media teams, with community managers and social architects vying for the 2nd spot.
  • Social media will become a leading source of business intelligence
  • The fusion of mobile/social will continue to be a major challenge
  • Social fragmentation and silos will vex social media strategists more than ever before.
  • The limits of internal-only social media will be increasingly felt. More integrated, outward-inclusive, and holistic strategies will emerge.
  • Open standards for social media will continue to reflect the needs of startups, not enterprises.
  • Security and compliance for social media becomes a significant industry in its own right.

Business & Leadership 

PSFK Future of Work Report 2013

The Biggest Trends in Business for 2013

  • The Rise of Big Data
  • Domestic Production Makes a Comeback
  • The Workspace of the Future
  • Managers Who Understand the Importance of Goofing Off
  • Beauty Seekers Favor ‘Cosmeceuticals’
  • Hot Sauce Goes Mainstream
  • Energy-Drink Market Gets a Boost From Young Consumers
  • Healthcare Goes Digital
  • Using Transparency to Build Consumer Trust
  • Unique Vending Machines Drive Stagnant Industry Forward
  • Creative Financing Grows in Popularity

5 Trends Defining the World of Work and Leadership in 2013

  • 2013 will be the year of collaboration technology.
  • As Baby Boomers become more anxious about retirement prospects, look for a multi-generational collision in the workplace.
  • Increasing government regulation, especially around ACA, tax changes and Social Security, will keep job growth low.
  • Telepresence for globally distributed teams will continue to grow.
  • Technology married with Social Media will now be EVERYWHERE, but we’ll think of it less as technology and more as an appliance, like a toaster.

A top ten for business leaders

  • Social everything: New generations and their digital world stepping forward
  • Redefining value: The consumer is winning the fight to own the new consumer
  • Distributed everything: Mobility in production and consumption
  • The next “industrial” revolution: Robots and smart machines reshaping work
  • The new space race: Pushing the frontiers of technology once again?
  • Geopolitical wars: The fight to control the future
  • Resource wars escalating: From a world of abundance to shortage
  • Business stepping up: From profit to purpose
  • Information is power: The security challenge
  • Who needs banks anyway? Reshaping the financial system

FjorD Business Trends 2013

The Top four Trends shaping Social Enterprise 2013

  • Beyond Marketing
  • Social Meets Big data in the cloud
  • Social Business Architecture and Alignment
  • Social Media Education

Big Idea 2013: Designing the Necessities of Life

  • How might we create a sustainable balance between the needs of 9 billion people and the productive capacity of the planet?
  • Where will sustainable supplies of energy, food, and water come from in the future?
  • How might we design our cities to be safe, productive, and sustainable places for us to inhabit?
  • How might we conquer the ravages of chronic diseases that threaten to reverse the steady increase in human lifespan?
  • How might we design systems to support graceful aging and dignified death?
  • How might we feed, clothe, educate, and give shelter to the more than 3 billion people who live on less than $2.50 a day?

5 Trends Entrepreneurs will see IN 2013

  • Alternative financing strategies
  • Scalable technology
  • The human capital problem
  • Entrepreneurs are getting younger
  • Social entrepreneurship

What’s in store for retail in 2013?

2013 Retail Trends – the Rise of the Mansumer

Ten business trends for 2013 – and four ways they affect you

  • Accelerating virtualisation with a growing numbers of part time employees and a rise in the number of new, small specialised companies to exploit their niche capabilities.
  • A wider workforce dispersion within and without countries will change business needs, demands, and modes of management and delivery beyond the established outsourcing model.
  • Far fewer full-time employees and the old management structures and supports wane as they are recognised to be out of step with ‘the new stable economy’.
  • A rapid growth in online business and transactions and an increasing contraction of the off-line sector will occur as the old struggles to keep costs down and profitability up versus online.
  • Electronic marketing skewing markets by driving more traffic and customers toward fewer select products – ie the attraction of the fashionable/best.
  • Manufacturing, supply and logistics will begin a migration toward a new mode of far greater dispersion and integration to satisfy ‘green’ energy and material supply limitation.
  • Business modelling, war gaming and decision support will be ever more necessary as the old management methods developed well over 100 years ago fall foul of the non-linear environment.
  • Big data is just a manifestation of these changes and the realisation that the money will be made by exploiting the meta data that defines customer and market behaviour past, present & future.
  • IT departments will continue to decline as they are seen as increasingly irrelevant with more capable workforces making a unilateral declaration of independence, adopting BYOD, and striking out as independent workers.
  • Information/analysis departments will be born and suffer extreme difficulty in finding the info scientists, analysts, modellers, and innovative thinkers that will be required to power up business.


What are the Consumer Trends for 2013? [Infographic]

THE 10 Crucial consumer trends for 2013

  • Presumers & Custowners
  • Emerging
  • Mobile Moments
  • New Life Inside
  • Appscriptions
  • Celebration Nation
  • Data Myning
  • Again Made Here
  • Full frontal
  • Demanding Brands
  • More-ism

2013 – the year of the virtual fitting room?


Marketing & PR

15 MARKETING TRENDS in 2013 to change your business

The three key marketing trends for 2013

  • Customer-Centricity: How to put your customer at the heart of everything you do
  • The Accessible Consumer and increasing marketing complexity (incl. SoLoMo)
  • The Death of Push Marketing and ‘traditional’ company-consumer relations

What’s on the Minds of Marketers for 2013?

  • Data
  • Cross Training

3 Big Marketing Trends That Are Right Around the Corner

  • Marketing Operating Systems
  • Natural Language Processing and Social Network Analysis
  • Digital to Analog
  • The Semantic Economy

Gearing Up for Content Marketing in 2013

  • Budgeting Resources
  • Keeping Content Fresh
  • Distributing Content

25 Online Marketing Trends for 2013

  • Context is King
  • Semantic Markup
  • Customer focused content creation model
  • Visual Content
  • Creative Teams
  • Associations
  • Mobile specific marketing
  • Google Answer Engine
  • Google specific campaigns
  • Email Marketing
  • SEO
  • Data Mining
  • Web Analytics
  • Digital Marketing Strategy
  • Social Media Communities
  • Rebranding
  • Television Marketing
  • Social Marketing
  • Facebook Advertising

Ermahgerd : 7 important Marketing Trends for 2013

  • Real time marketing power
  • Search, Social and Content
  • Integrating Social Media
  • Mobile Marketing Adoption
  • Email lives ON
  • Content curation and crowdsourcing

Why 2013 Will Look Like 1613, And What It Means For Marketing

  • First, communities will become meaningful, or they’ll disappear.
  • Second, mobs get replaced by order
  • Third, even the best theories return to reality.

PR Trends for 2013: Outcomes & Tactics

  • Evolving outcomes
  • Reputation & mindshare
  • Lead generation, web site traffic, conversion rates
  • Practical tactics


  • Social media “ownership” will shift from being the exclusive domain of marketing to a joint partnership between marketing and social care organizations.
  • An emphasis on real-time, real-world engagement will be prompted by mobile social media usage.
  • A desire will grow to standardize on one “social media tool to rule them all.”
  • There will be more than just the Big 3 social media channels to consider.
  • Social media will grow as an information channel across the enterprise.
  • Digital Marketing
  • 2013 will be the critical junction for ROI,
  • 2013 will be the year that channels talk to each other (search, video, social, display, and mobile).
  • Dark corners of digital ad practices will be scrubbed.
  • Content marketing
  • Encapsulating the social data explosion
  • The evolution of lifecycle marketing hubs
  • Customer profiles become the DNA for real-time customer engagement
  • Many ad networks will fold in the next year.
  • A number of new monetization solutions will pop up marketwide.
  • B2B demand generation will become more efficient and automated.
  • Apple will lose ground but not without a fight.
  • 2013 will see more brand dollars invested in online advertising as the medium becomes more relevant to brand marketers.
  • Increased Consolidation in the Ad Industry
  • Mobile Ad Receptiveness on the Rise
  • Brands Move Away from Vanity Metrics
  • Multichannel Becomes a Reality, Not Just a Buzzword
  • Vertical Social Networks Will Be Hot, Hot, Hot
  • Marketers leverage social signals and buyer intent.
  • As mobile phone and tablets surge, responsive design is king.
  • Mobile becomes a sink-or-swim platform.
  • Change in Social Media Privacy

13 Trends To Look For In Public Relations During 2013

  • Demand for Accountability Will Rise
  • Trends That Will Shape What’s Next
  • Global PR and Internal Communication Trends
  • Pageview Journalism’s Increasing Rise
  • Not Losing your Social Media Shirt in 2013

10 Online Marketing Trends for 2013

  • A surge in ‘second screen’ value
  • The evolution of ‘attribution modeling
  • The rise of gamification
  • An increased focus on ‘inbound marketing
  • Improved data visualizations
  • More loyalty marketing
  • Brands as social influencers
  • More analytics
  • Design is king
  • Local marketing goes mainstream

Seven top marketing trends for 2013

  • The Minority Report effect
  • Hijacking the news
  • Video is hot
  • Old marketing is new again
  • The new “king” of marketing
  • Content that encourages action
  • Go agile or go home


Outdoor Advertising Trends for 2013

  • Billboards and Street Signs
  • Digital Outdoor Advertising Gets a Big Boost
  • LED Billboards and Interactive Screens

13 Ad Predictions for 2013

  • Cross-channel is the new Gangnam Style
  • AdTech Rings the Bell
  • Big Bucks for AdTech Leaders
  • Facebook Buys RTB
  • Google Does Data
  • Google Keeps Fire on Social Post Wildfire
  • Twitter Breaks a Billion… and RTB
  • Pinterest Goes Platform
  • Big Data Gets Bought – Round I
  • CRM Battle Continues
  • Video Ad Battle Heats Up
  • Live TV goes IP
  • Apple Takes on TV


Lucky Thirteen : Trends for 2013

  • The Expectation Economy
  • Me-tail
  • (E)tail Everywhere
  • Siri-ously Soon
  • The Known and the Branded
  • Story Telling Tales
  • It’s Not Going to Get Any Easier Being Green
  • Social Susceptibility
  • Mobile Screen Tests:
  • App Savants
  • Facebook Is a Given
  • Saturation Leveling
  • Engagement Empowers

10 Brand Marketing Trends that Should Dominate 2013

  • Brand Accountability
  • Brand Trust
  • Brand Flexibility
  • Brand Experience
  • Brand Visualization
  • Brand Crowdsourcing
  • Brands as Social Influencers
  • Brand Data
  • Brand Behavior
  • Branded Content


10 Trends for 2013 in the area of media, communications and technology

Predictions for the future of journalism in 2013 from some of the finest media minds around

  • Look beyond news for mobile innovation
  • The disrupters are being disrupted
  • The coming death of seven-day publication
  • Verticals, reality TV, and Donnie Darko social
  • Newsrooms as war rooms
  • The supercuts of our lives
  • The arrival of trophy newspapers
  • A new window on race
  • New packages, new channels
  • So long, editorials
  • Mobile, location, data
  • Local news gets automated
  • Think like the audience
  • A market-driven comeback for high-quality reporting
  • A new, mainstream solutions journalism
  • Breaking is broken
  • You can’t always get what you want
  • Hope ≠ reality
  • Do the math
  • The value (and weakness) of niche
  • Journalistic skills are still marketable
  • The normalization of the smartphone
  • Eye-controlled tablets and tools for clouds
  • Making people proud of what they share
  • The return of sentiment
  • The broadcast-ification of social media
  • From real time to slow social
  • When live interactive video gets boring
  • More code, more love, and more flavor
  • The rise of the robot
  • A year of more of the same?
  • Journalism schools as startup accelerators
  • The end of “disruption”
  • The year responsive design starts to get weird
  • Mobile first


Looking Ahead: Top Five Healthcare IT Trends for 2013

  • A shift from stand-alone “unsponsored” apps to meaningful “sponsored” mHealth solutions
  • Hospitals and other healthcare institutions including payers will begin to move more and more healthcare data into the cloud
  • Remote patient monitoring will move from pilots to large-scale adoption
  • Integrated mHealth applications will be created
  • Upswing on telehealth to bridge the significant gap between physician resources and patient demand.

Healthcare 2013 digital trends

The Top 10 Professional Skin Care Industry Trends for 2013

  • Progressive skin wellness
  • Equipment-based treatments
  • Increased focus on education and trainin
  • Farm-to-treatment table services
  • Pedicures with purpose
  • Specialty spas
  • Culturally inspired treatments
  • Active ingredients
  • Being penny-wise
  • Skin care is life

2013 Top Ten Trends for Healthcare & Wellness

  • Technology Paves the Way
  • Industry Adapts to New Healthcare Bill
  • Awareness & Prevention Continues its Focus
  • Renewed Focus on the Empowered Consumer
  • CMS Star Ratings Rise in Importance
  • Retail Plays an Increased Role
  • Mobile, Mobile & Mobile
  • Consumer’s Online & Offline Worlds Merge
  • Personalization& Relevancy Drives Consumer Experience
  • Traditional “Lines” of Business Continues to Blur
  • Sharing screens
  • Mobile focus
  • Retail self-care
  • Connection through content
  • Mainstream telehealth
  • Reclaiming data
  • Competitive learning
  • Digital IP

2013: How health care will affect you

  • The Medicaid expansion
  • Medicaid provider payments
  • The health insurance exchanges
  • Medicare taxes
  • Medicare reform
  • Insurance transparency
  • Health care spending

13 Top Healthcare Buzzwords for 2013

  • Oculostenotic Reflex
  • The Three Biases
  • Highly Reliable Organization or HRO
  • ‘All Cause’ Measurement Science
  • All-or-Nothing’ Measurement Science
  • Sustainability
  • The Choluteca Bridge
  • Medical Extensivist
  • Human Factor Analysis
  • Innovation That Is Not
  • Population Health
  • Transforming or transformative.

10 Predictions That Will Transform Healthcare

  • Transplants Without The Waiting List
  • Preventing Inherited Diseases
  • Gene Therapy Comes of Age
  • Remote Monitoring In Clinical Trials
  • Written in Blood
  • Star Trek Diagnostics
  • AIDS Vaccine
  • Health Data Commons
  • Six-Figure Drugs
  • Costlier Generics, Too

Sustainability & CSR

Top Corporate Sustainability Trends in 2013

  • The intersection of technology and sustainability.
  • Growing interest in supply chain and product sourcing from consumers.
  • Leveraging employees to implement sustainability.
  • Increased focus on our natural resources.
  • A broader definition of “sustainability.”

The Pervasiveness of Sustainability: Three Trends That Matter in 2013

  • Looking Within: Creating Healthier Systems
  • Social Responsibility Becomes Pervasive
  • Leaving the Job Search in Search of Entrepreneurial Solutions

Industry Trends

2013 Predictions: Top-10 telecom trends for 2013 – What to watch in the coming year

  • TEM, MDM and MAM market: further consolidation to come
  • BYOD market will continue to see exponential growth
  • M2M market set to take off
  • The arrival of 4G does not signal the end of fixed-line services for enterprise
  • The major challenge facing IT will not be controlling user’s devices, but their behavior
  • Windows 8 – the new BlackBerry?
  • Vendors providing MDM-style services with their core offering become the new norm
  • IP-based P2P messaging set to overtake SMS (at least, on smartphones)
  • SMS providers will find new routes to extend the life-cycle
  • TEM as a proposition will broaden into a new offering – birth of a new acronym?

3 Energy Trends to Watch in 2013

  • Rollback of subsidies
  • Consolidation
  • Resource nationalism

Retail Banking Trends And Predictions For 2013

  • Go mobile or die.
  • Everything starts and stops with mobile
  • Time to start marketing on the mobile channel
  • Add those mobile features as fast as you can
  • Demand for ROI from social media.
  • Will big data really be the “top challenge?”
  • A new generation means a new approach to marketing
  • A big part of the digital future is data
  • Customers will take center stage
  • Talent shortage

Luxury travel trends: 2013’s new developments

  • Effortless bespoke
  • Maximized moments
  • Travel Investment 2.0

5 Biofuels Trends for 2013

  • The Retreat of Oil Majors
  • Mind the Gap
  • Green Diesel Leads the Way
  • Waste Reins Supreme
  • From Security to Sustainability

Top automotive trends for 2013

  • People carriers and MPV’s
  • Sports cars and performance cars.
  • Cross-overs, small SUVs
  • Diesels in premium luxury vehicles
  • Environmentally friendly cars
  • Greater mobile device integration with your vehicle.
  • Strong demand for aftermarket parts

6 trends that will drive electric vehicle adoption in 2013

  • The e-bicycle market will explode.
  • Higher capacity, 48-volt batteries will charge up the market for stop-start and micro-hybrid vehicles
  • Fuel cell vehicles will gain more prominence
  • Germany will lead growth in Europe
  • A larger diversity of public charging infrastructure will be in place
  • Natural gas will cut into the electric truck market 

Food & Beverage

Innova identifies top 10 trends for 2013

  • The Aware Shopper
  • Health Traffic Jam
  • Gray but Healthy
  • Just Say “No.”
  • “Natural” Cracks Emerge

Nestlé Highlights Top Food & Beverage Trends to Watch in 2013

  • Make It Where You Sell It
  • Soda Goes Flat
  • All About the Kids
  • Pull Over For Pups
  • Comfort Food Grows Up
  • Changing Faces, Changing Tastes
  • Veggies in Vogue


5 Ways to Begin Designing Your Life in 2013 AHEAD

  • Be optimistic, collaborative, and generative
  • Think of life as a prototype.
  • Don’t ask “what?” ask “why?”
  • Demand divergent options.
  • Once a day, deeply observe the ordinary.

Health And Food Trends 2013

  • Adult Playgrounds
  • Allergen-Free
  • Bee Venom
  • Faux Meat
  • Detox Your Life
  • Chia
  • Fitness On The Go
  • Food Sharing
  • JOMO: Joy Of Missing Out
  • Menu-Free Dining
  • Mindful Living
  • Teff
  • Nature As An Antidote
  • Vegan Babies
  • Power Of The Brain
  • Vegetable Boxes
  • Standing Desks
  • Yogurt
  • Guilt-Free Chocolate
  • Online Groceries

2013 Food Trends Get Technical, Sustainable & Healthy

  • Sustainability: We Stop Wasting Food
  • The Boomer Reality of Diabetes, High Blood Pressure and Heart Disease
  • The Economy: The New Proteins
  • Mobile the Next Generation: Tests for Allergens, Ripening Produce, Organics, and Start Cooking Your Meals
  • Transparency: Who is making our food?

Travel and Tourism

ITB World Travel trends Report

  • Global tourism defies numerous crises
  • Travellers are older and book online more than ever
  • Shorter trips but higher spending in 2012
  • South America and Asia drive global travel growth
  • More travel in 2013 despite uncertainties
  • UNWTO sees 3-4% growth in international arrivals in 2012