Fashion experiences will, therefore, need to combine a multitude of aspects to deliver a uniqueness and a reason to buy for the customer.
Traditional customer journeys that focus on intents in FIND, SERVICE, BUY and HELP will expand in new ways. The always-connected customer, may always be searching for trends, products and personalised experiences. Customers will try through AR / VR. The store may offer far more than mere commodities. It may become a place for consumers to connect over causes, hear new music and listen to stimulating conversations from authors, artists and innovators.