A company will never really have the ‘perfect plan’ for sustainability, because sustainability in itself is forever changing. Ten years back it was understood as reducing carbon emissions. Today, sustainability has evolved to business responsibility and means not just reducing and eliminating environmental impacts but being good for society. Which includes, privacy by design, transparent and trustworthy policies, positive health impacts, high safety standards at offices and factories, reducing plastic packaging, looking at biodiversity, sustainable farming and much more. Futurescape Journey Maps take into account 4 important elements of business responsibility.
- Circular systems: Eliminating waste and recycling or reusing waste material.
- Conserving natural resources: Using new forms of land management to be more mindful of soil, water, and wildlife conservation as well as careful use of raw materials.
- Renewable energy: Making efforts to switch to solar, hydro, wind, geothermal, and biomass energy.
- Harnessing technology for sustainability: IOT, 5G, AI and Big data for real time sustainability information and actionable insight
Several industries have a large carbon footprints and are rapidly moving towards new low carbon technologies. Their action matters, but it won’t be enough by itself to create a low- carbon economy or responsible brands. For customers to trust brands, there needs to be genuine change through the creation of products and services that are responsible by design. What does branding mean in this world? And what should be the role of marketing?
Once we have defined what these elements mean to the brand we then define in great level of detail the customer, employee and supplier actions that need to enable these changes. Further, these is ongoing discussion on creating businesses that are regenerative by design. How can this be enabled? What can be the long term goals for businesses? Many of the challenges around us are fundamentally design challenges. Designing with sustainability at its heart can help us choose better materials, systems that allow reuse and recycling and overall better value chains and processes.
Integrated customers journeys typically ensure better designs of services, products and processes.
Incorporate Digital Technology: Track and optimise resource use and strengthen connections between supply-chain actors through digital, online platforms and technologies.
Sustain & Preserve What’s Already There: Maintain, repair and upgrade resources in use to maximise their lifetime and give them a second life through take-back strategies, where applicable.
Rethink the Business Model: Consider opportunities to create greater value and align incentives through business models that build on the interaction between products and services.
Use Waste as a Resource: Utilise waste streams as a source of secondary resources and recover waste for reuse and recycling.
Prioritise Regenerative Resources: Ensure renewable, reusable, non-toxic resources are utilised as materials and energy in an efficient way.
Team Up to Create Joint Value: Work together throughout the supply chain, internally within organisations and with the public sector to increase transparency and create shared value.
Preparing for the restart of full service experiences will mean a complete assessment of what changes a company needs to make. Customer expectations may have changed significantly. Being prepared for this change is vitally important.
- Redesigning the existing services
- Creating new service models
Operational areas whether customer facing or back office will undergo a complete health safety makeover. Assuring customers, teams and local authorities with appropriate infrastructure and communication will be vital to the customer experience.
- Processes and Protocols
- Enhanced Safety Infrastructure and Service Design
- HSSE and the Customer Experience
- Digital Protocols
Recent events have dramatically changed the team experience. Learning and collaborative experiences have had to adapted almost overnight. But there is much more to be done.
- Remote Working
- New Interfaces and Skills
- New training for HSSE
- Impact on Team Size
- New Experience Protocols
A sudden transition aside, businesses have the opportunity to adapted to new digital experiences in a practical and focused manner.
- Designed for the Cloud
- Augmented Experiences
- Connectivity and Collaboration Experiences