Futurescape’s ESG Assessment helps you decode and define the gap between intent and action.
|Responsibility Frameworks||Brand Action Points|
|Sustainability Mostly understood as environmental sustainability – reductions of waste, water, emissions, circular economy and commitment to renewable energy.||The circular economy is emerging as the biggest challenge of our times. Customers, Suppliers and Employees are becoming important stakeholders in achieving this.|
|CSR Contributing to charitable causes or taking up projects that have larger social implications||Consumers may connect to these causes initially but may want to see real on ground action if the brand promotes this over time.|
|ESG Largely used by the investing community to measure how an organisation measures up on Environmental, Societal and Governance issues (ESG)||This area of corporate tracking is quickly emerging as an important space and investors are expecting companies to move towards creating integrated reports (IR) that contain, financial and non-financial parameters. These could include Responsible AI, Privacy by design, Cyber Security, Circularity, Green Supply Chains, and more.|
|Brand Purpose Largely related to a higher calling beyond the functional aspects of a brand.||While brands may purport to have brand purpose, convincing customers may take some effort as customers distrust in advertising led communication is waning across the world.|