BALANCE - Responsible Business for the Digital Age by NAMRATA RANA and UTKARSH MAJMUDAR
Bestseller in Sustainable Development

BALANCE -
Responsible Business for
the Digital Age

Namrata Rana

NAMRATA RANA

Director-Strategy and Brand, at Futurescape
Utkarsh Majmudar

UTKARSH MAJMUDAR

Finance educator, trainer and consultant
    • BALANCE - Responsible Business for the Digital Age

      BALANCE - Responsible Business for the Digital Age

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    • Balancing the Impact of Our Actions on People and Environment

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    Preface

    The world is in the midst of a perfect storm. Climate change, technological disruption and rising inequalities have all upset traditional ways of doing business. This changing world is bringing in new expectations for business where profit-making and responsibility need equal emphasis. The passing of a CSR law in 2013 made CSR mandatory for most Indian firms. At the same time, environmental challenges and disruption are fast changing the face of Indian corporations.

    The insights that form the foundation for this book come from a five-year study into India’s top companies’ sustainability and CSR activities, which highlights that while good governance and far-reaching policies are part of the answer, much more needs to be done. Companies now need to factor in a new reality where reputation, responsibility and risk are increasingly interconnected.

    Balance with its blend of theory and real-life case studies looks at the responsibility strategies and frameworks of Indian and multinational firms to arrive at a new way of thinking about business. It builds on the premise that in a connected, globalised world, intent and action count.

    Balance is an insightful look at today’s world and the responsibility challenges of the world of tomorrow. The book calls for a comprehensive review of what responsibility means for the digital age - people, planet and data.

    PROF. JANAT SHAH, Director, IIM Udaipur

    Balance takes you through various strands of managing business responsibly through real-world examples and case studies.

    AKITO TACHIBANA, Managing Director, Toyota Kirloskar Motor Private Limited

    Host a workshop for your company

    A step-by-step guide to business responsibility visualised with customer journey maps. This workshop will introduce you to the key trends of people, planet, data and how they will impact your company. The participants will get a clear understanding of where they are, what are the digital and responsibility trends for their brands and how they can map the future.

    Who Should Attend?

    • C-Suite
    • Digital Transformation Leaders
    • Sustainability Leaders
    • Brand, Marketing and Product Leaders
    • Environment Social and Governance (ESG) Leaders

    Key Takeaways

    Creating Responsible Brands

    • How causes and brands connect
    • Data – the newest link in the responsibility chain
    • Driving the responsibility agenda through Customer journey mapping

    Measuring Responsibility

    • Why responsible brands need different measures of success
    • Algorithms, Big data, Video, Voice – and the trends of the 4th Industrial Revolution

    Responsibility during the Fourth Industrial Revolution

    • Responsibility 4.0
    • Trust, Public good and Equity – The framework

    Leadership in the Fourth Industrial Revolution

    • Bringing intent and action together
    • The emerging role of the Chief Responsibility Officer

    India’s Top Companies for Sustainability and CSR

    • Top Trends 2019
    • The last 5 years in Sustainability and CSR
    • The Report