Responsible Business for
the Digital Age
BALANCE - Responsible Business for the Digital Age
The Definitive Book on Sustainability, CSR and Business Responsibility
Balancing the Impact of Our Actions on People and Environment
We Need a Modern Day Ethos of Defining Life on Earth
India’s Top Companies for Sustainability and CSR - Preview
The world is in the midst of a perfect storm. Climate change, technological disruption and rising inequalities have all upset traditional ways of doing business. This changing world is bringing in new expectations for business where profit-making and responsibility need equal emphasis. The passing of a CSR law in 2013 made CSR mandatory for most Indian firms. At the same time, environmental challenges and disruption are fast changing the face of Indian corporations.
The insights that form the foundation for this book come from a five-year study into India’s top companies’ sustainability and CSR activities, which highlights that while good governance and far-reaching policies are part of the answer, much more needs to be done. Companies now need to factor in a new reality where reputation, responsibility and risk are increasingly interconnected.
Balance with its blend of theory and real-life case studies looks at the responsibility strategies and frameworks of Indian and multinational firms to arrive at a new way of thinking about business. It builds on the premise that in a connected, globalised world, intent and action count.
Balance is an insightful look at today’s world and the responsibility challenges of the world of tomorrow. The book calls for a comprehensive review of what responsibility means for the digital age - people, planet and data.
Balance takes you through various strands of managing business responsibly through real-world examples and case studies.
Host a workshop for your company
A step-by-step guide to business responsibility visualised with customer journey maps. This workshop will introduce you to the key trends of people, planet, data and how they will impact your company. The participants will get a clear understanding of where they are, what are the digital and responsibility trends for their brands and how they can map the future.
Who Should Attend?
- Digital Transformation Leaders
- Sustainability Leaders
- Brand, Marketing and Product Leaders
- Environment Social and Governance (ESG) Leaders
Creating Responsible Brands
- How causes and brands connect
- Data – the newest link in the responsibility chain
- Driving the responsibility agenda through Customer journey mapping
- Why responsible brands need different measures of success
- Algorithms, Big data, Video, Voice – and the trends of the 4th Industrial Revolution
Responsibility during the Fourth Industrial Revolution
- Responsibility 4.0
- Trust, Public good and Equity – The framework
Leadership in the Fourth Industrial Revolution
- Bringing intent and action together
- The emerging role of the Chief Responsibility Officer
India’s Top Companies for Sustainability and CSR
- Top Trends 2019
- The last 5 years in Sustainability and CSR
- The Report