Electric vehicle customer experience will be fundamentally different from that of the traditional combustion engine cars. This transformation involves substantial enhancements in renewable capacity, the push towards electric vehicles (EV), electrical charging stations, storage, new software-driven experiences and above all the changing face of the utility.
There is much to be done since at present EV charging stations in India stand at just a few hundred. This space is likely to see much action in the coming years as the EV infrastructure nudged by government policy will see a substantial enhancement.
Newer organisations get a chance to embed themselves along the value chain – infrastructure, energy distribution and new service offerings are all possible.
Electric Vehicles are data-dense products. They will generate vast amounts of insight on how one drives, places visited, music preferences and more. As consumers use such vehicles, their data will reside with multiple EV producers, the electric company, charging service, music service and more.
As your teams work towards understanding emerging opportunities, customer journeys enriched with ESG perspectives will be invaluable in creating future-ready pathways.