Trust, Transparency and Belief in Brand are priceless. That’s really the challenge for hospital branding! The patient needs to be at the centre of decision making.

Trust, Materiality and Responsibility can be a powerful combination in creating power brands of the 21st century. By making these core, CSR as we know it can actually become far more than lip service.

What value can a brand add to a consumer’s life. It seems like a simple thing. Of getting the basics right. Even if the ‘ basics ‘ keep changing with time and technology.