Curious about the Future? So are we! We have read, imagined, drawn sketches and taken notes! With one theme in mind. Come discover!
What value can a brand add to a consumer’s life. It seems like a simple thing. Of getting the basics right. Even if the ‘ basics ‘ keep changing with time and technology.
Trust, Materiality and Responsibility can be a powerful combination in creating power brands of the 21st century. By making these core, CSR as we know it can actually become far more than lip service.
Consumers also need to become more aware. They need to focus on food labelling, take note of expiry period on food items, ensure they are quality conscious of all inputs that go in making of a meal, voice their opinion on products that they have discomfort with.