The coming year will present an opportunity for companies to align efforts around intergovernmental initiatives such as COP21. Here are some sustainability trends to look out for in 2017

Trust, Transparency and Belief in Brand are priceless. That’s really the challenge for hospital branding! The patient needs to be at the centre of decision making.

Trust, Materiality and Responsibility can be a powerful combination in creating power brands of the 21st century. By making these core, CSR as we know it can actually become far more than lip service.